Hair · Jubilee Hills
Hair Straightening.
HORA Salon offers permanent hair straightening in Jubilee Hills, Hyderabad, alongside keratin smoothing and hair botox. Because each method suits a different hair condition, every straightening service begins with an assessment of texture, previous chemical work and the finish you want — poker-straight or naturally smooth.

Quick facts.
- Duration
- Approximately 2.5–4 hours
- For
- Men and women
- Options
- Permanent straightening, keratin, hair botox
- Price
- Starting from ₹8,000
How it works.
1
Assessment
Texture and hair-history review to pick the right method.
2
Treatment
Straightening formula applied and processed.
3
Seal & finish
Heat sealing and styling with an aftercare plan.
Good to know.
Which is better — straightening or keratin?
Permanent straightening gives a poker-straight, lasting result; keratin gives a softer, natural smoothness for 3–5 months. HORA recommends one after examining your hair.
Is permanent straightening damaging for hair?
Straightening restructures the hair's internal bonds, so it is the most intensive smoothing service — done well, with bond care like Olaplex and proper aftercare, hair stays healthy-looking; done cheaply, it can leave hair brittle. HORA assesses hair strength at a free consultation and will honestly recommend keratin or nanoplastia instead when straightening isn't advisable.
How long does hair straightening last?
The treated length stays permanently straight — hair only returns to its natural texture as new growth comes in, typically needing a root touch-up after 8–12 months depending on how fast your hair grows.
Book hair straightening.
Open 10 am – 9 pm, every day · Opposite Alcazar Mall, above SBI Platinum Branch, Jubilee Hills
Also in hair: Haircuts & Styling · Hair Colour · Balayage · Keratin Treatment · Nanoplastia · Hair Botox · Hair Extensions · Hair Spa & Scalp Rituals